Puma – Forever Faster
I joined the J. Walter Thompson Design team after the initial campaign launch. My role included: art direction, brand strategy, and the typographic system design. The strategy was to help Puma restate their brand focus as a rebellious and non-conforming player in the sports sector. We created a system which would flex for OOH executions, web creative and social media.
Agency: J. Walter Thompson
Head of Art and Design: Aaron Padin
Lead designers: Emely Perez, Soyeon Yoo
Designer: Alicia Li
